dream forever.gif

The Stories Of Entrepreneurs


Dreams are real. They are the movies that play free of charge in our sleep and even while were awake. Some people grab hold of their dreams while others are too afraid to believe in them. Excuses, Excuses, Excuses!


When people fail to do something, they always have an excuse. However, if analyzed closely an excuse is a self-destructive alibi for having failed to do something, especially when it involves attaining a goal. Instead of trying to persevere in finding ways to achieving goals, some resort to excuses.


You will never be a successful entrepreneur if you let people hold you down. Or if you think the little guys didn’t stand a chance. Anyone can start a business. It’s not just for the guy with the Harvard MBA. If you have the passion and dedication you can start your own business too.


We think of entrepreneurs as national assets to be cultivated, motivated and remunerated to the greatest possible extent. Entrepreneurs can change the way we live and work.

If successful, their innovations may improve our standard of living. In short, in addition to creating wealth from their ventures, they also create jobs and the conditions for a prosperous society.


Entrepreneurship is a key driver of our economy. Wealth and a high majority of jobs are created by small businesses started by entrepreneurially minded individuals, many of whom go on to create big businesses. People exposed to entrepreneurship frequently express that they have more opportunity to exercise creative freedoms, higher self-esteem, and an overall greater sense of control over their own lives.


As a result, many experienced business people political leaders, economists, and educators believe that fostering a robust entrepreneurial culture will maximize individual and collective economic and social success on a local, national, and global scale.


It is with this in mind that NATLUXMAG was founded to help inspire would be entrepreneurs, to develop the insight needed to discover and create entrepreneurial opportunities and to keep pushing, fighting and clawing to succeed in an entrepreneurial economy.

Whites Only No Blacks Allowed

By Ron Johnson 06/01/21: A while back I ran into an associate, I hadn’t seen in quite some time. We decided to meet at a popular cigar bar to catch up on old times. He asked about my cocktails, and I told him I was re-branding the entire brand clothing and all. I also expressed my disappoint with the brick walls and roadblocks I keep running into in Arizona, and without hesitation he said, “come to California where I have connections.” 


As it turns out my old friend was into a lot of new business ventures; one being growing cannabis which he was very excited about. He explained the business in such detail one would have thought he invented weed. "CBD and THC is the wave of the future he stated." From brownies, candy and beverages cannabis is in everything.


All this sounded amazing he definitely had my curiosity, but once he began to tell me about a cocktail, he had with THC in it he now had my attention. As he tells it he and others went to a bar and ordered from a select list of beverages the bar keep added cannabis to which then released THC into the drink.


I never smoked weed or did any drugs other than what my doctor provided me, so I had no idea what THC was, so he broke it down form me. He took me to weed school and just like that, things became clear. He then threw me for a loop when he stated “I bet one of your drinks would be great with THC in it” as he had several of my drinks in the past.


I stated, “I would not even know where to start” he then stated, “tea bag.” Think about turning water into tea. The goal was to infuse one of my blinds with cannabis which over a period of time would releases THC into the drink.


Sounds simple but it’s a little more complicated than that. Unlike tea getting cannabis to release THC into a beverage is a science within itself. Cannabis has to be heated in order for it to release the THC oils into a beverage. And to complicate matters it has to be heated to a precise temperature which is only known through trial and error. The other complications are knowing how long to infuse the cannabis with the drink and what methods to use to infuse. Thus think “tea bag” as my friend had previously stated.


After a few months of research, I gathered my notes and headed to L.A. My friend had everything already to go when I arrived. In all I would say we went through about fifteen pounds of cannabis before we hit what he and others called perfection. It had the right aroma, clarity, 17% alcohol content and passed every one of my tests. The THC content was another thing all I know is they loved it.


A few months later it was time for round two as we attempted to duplicate our masterpiece which would not be the case. We found out the numbers we charted for the first infusion did not work for us the second time around. We quickly found out that when you use different species of cannabis the heating and infusion times require different calculations. We eventually got it right and learned a few things along the way. 


And because I understand people have different taste and use occasions, it was now time for me to head back to Arizona to work out the business angle. As my friend and I had just created a new and exciting drink alternatives that covered a broad newfangled consumer spectrum.


After seeing that Molson Coors Brewing Co., Anheuser-Busch InBev NV, Diageo PLC, Pernod Ricard SA in addition to Coke Cola were all considering cannabis-related opportunities. I determined my new business description would be: Ultra-exclusive rum, vodka and cannabis infused luxury cocktails and various clothing one strictly for women and the other unisex. In addition, to the cocktails and clothing a Consumer Interaction Platform (CIP) was also developed to give consumers the ability to digitally interact with the new luxury brand as a whole.


At present cannabis (THC) and alcohol is prohibited from being sold as one and at the same dispensary / retail outlet. Therefore, we have formulated the world’s first retroactive blends “meaning something happing after the fact.” Our vodka and rums blends are designed to be sold through regular or select retail outlets while on the other hand the THC flavor packs are designed to be sold in select legal dispensaries.


The model behind our rebranding and formulation of our new THC infused flavor packs is to position the brand to take advantage of the new categories, which are expected to attract more consumer demand and generate higher margins. It’s unknown if the marriage of alcohol and cannabis will come in the short-term in the United States but smart money says times are changing which is evident by Arizona Beverage Co., the company behind Arizona Iced Tea, entry into the cannabis market by partnering with Denver-based cannabis company Dixie Brands Inc, who will manufacture and sell the products through licensed dispensaries.


With that being said not long after my company developed several cannabis infused formulas in L.A. almost two years ago, I now again find myself being investigating. My thinking is they never stopped looking into me from years past when they tried to jail me on lies rather than see a black man succeed and add jobs to Arizona.  


The hate and resentment these people have must run pretty deep. It has to be for them to try having a friend set me up. And how shallow must they be to move in undercovers with a drug sniffing dog next door who stops at my door and window often. Either way I don’t trust them so while they watch me, I have my cameras and neighbors watching them to make sure nothing is planted. As it seems there are no limits they will not go just as they did when they destroyed Black Wall Street out of hate and envy.


The sad reality is first off, they know I did nothing wrong the first time around. But in there minds this black man went through all the trouble to get a license and rent a warehouse only to break the law and sale a bottle out the trunk of his car, this is the narrative they’re pushing. Basically, what they’re really saying is if I made it to the level the white owned wholesalers and brand owners are on, I had to do something illegally to get there.


It makes one wonder are they investigating any of the white owned companies that are developing cannabis drink? Whites Only No Blacks Allowed. What if the tables were reversed. Blacks Only No Whites Allowed? @NATLUXMAG.COM